Luma AI Pricing 2026: Agents, Dream Machine and API Boundaries
On this page
Editorial review and evidence boundary: Flowith Editorial Team consolidated two overlapping Luma pricing pages and reviewed the cited first-party sources on September 8, 2026. Pricing, plan labels, credit allowances, and model costs can change; confirm the live checkout and current Luma documentation before purchasing or budgeting.
Quick Answer
“Luma pricing” can mean Luma Agents, Dream Machine web, Dream Machine API, or Agents API. Pick the surface first; their subscriptions, credits, and developer billing are not one shared wallet.
This page now owns both the surface and current-plan selection job and the accepted-clip credit budget. Select the correct Luma product surface before comparing plans or calculating delivery cost.
Current Source Snapshot
The public Luma plans page checked August 14, 2026 displayed individual credit allowances of 10,000, 40,000, and 150,000, plus business-plan controls. The same page publishes model- and operation-specific generation costs.
Dynamic presentation can hide plan labels or prices from a static response, so confirm the live label, currency, cadence, renewal, and credit rule at checkout. Keep web-app credits separate from API spend.
Accepted-Clip Budget Worksheet
| Input | Record |
|---|---|
| Surface | Agents, Dream Machine web, Dream Machine API, or Agents API |
| Generation | Exact model, text/image/video action, seconds, resolution, HDR, and audio |
| Revision | Retries, extend, reframe, upscale, edit, and rejected shots |
| Delivery | Accepted clips, review time, export, rights, and latency requirement |
Calculate applicable subscription, top-up, or API charges divided by accepted clips. Repeat the calculation whenever the model or delivery specification changes because Luma publishes different credit costs by operation. This measures usable output cost rather than assuming every generated clip is accepted.
FAQ
Are Luma Agents and Dream Machine billed the same way?
No. Treat Agents, Dream Machine web, Dream Machine API, and Agents API separately.
What individual credit allowances did Luma show?
10,000, 40,000, and 150,000 credits at the source check; verify current labels and prices live.
How should Luma video cost be compared?
Normalize the exact model, action, seconds, resolution, dynamic range, audio, retries, and accepted-output rate.
What is the useful Luma cost metric?
Use total applicable cost per accepted clip, with web subscriptions and API billing calculated separately.