InVideo AI 2.0 Pricing at a Glance
InVideo AI 2.0 offers three pricing tiers designed to scale from casual experimentation to professional production. The pricing structure follows a familiar freemium model — generous enough to let you test the platform, with meaningful feature gates that justify upgrading.
| Feature | Free | Plus ($25/mo) | Max ($60/mo) |
|---|---|---|---|
| AI-generated videos/month | 10 | 50 | Unlimited |
| Watermark | InVideo watermark | No watermark | No watermark |
| Export resolution | 720p | 1080p | 4K |
| Stock footage access | Basic library | Full 16M+ library | Full 16M+ library |
| AI voiceover | Limited (5 min/mo) | Full access | Full access |
| Background music | Standard tracks | Premium library | Premium library |
| Brand kit | Not available | 1 brand kit | 5 brand kits |
| Priority rendering | No | No | Yes |
| API access | No | No | Yes |
| Commercial license | No | Yes | Yes |
| Storage | 5 GB | 100 GB | Unlimited |
Annual billing discounts: Both Plus and Max offer approximately 20% savings when paid annually, bringing Plus to ~$20/mo and Max to ~$48/mo.
The Free Plan: What You Get and What You Don’t
What is included
InVideo’s Free plan is one of the more generous free tiers in the AI video space. You can:
- Generate up to 10 AI videos per month from prompts, scripts, or URLs
- Access the conversational editing interface for refinements
- Use a limited subset of the stock footage library
- Generate up to 5 minutes of AI voiceover per month
- Export videos at 720p resolution
What is restricted
The most significant limitations:
- Watermark: Every exported video includes a visible InVideo watermark in the corner. This makes the Free plan unsuitable for any professional or commercial use
- 720p only: In a world where YouTube, TikTok, and Instagram all default to 1080p, 720p exports look noticeably lower quality
- Limited stock footage: You do not get access to the full 16M+ clip library — only a curated basic collection
- No brand kit: You cannot upload logos, fonts, or color palettes for automatic branding
- No commercial license: Videos cannot be legally used for business purposes
Who should use the Free plan
The Free plan is designed for evaluation only. Use it to:
- Test whether InVideo AI 2.0’s generation quality meets your standards
- Experiment with different prompt styles and content formats
- Compare output quality against competitors like Pictory, Lumen5, or Veed
- Produce personal, non-commercial videos (e.g., family montages, personal projects)
It is not suitable for any professional content creation, client work, or social media marketing.
The Plus Plan ($25/month): The Standard for Professionals
What changes from Free
The Plus plan is where InVideo AI 2.0 becomes a serious production tool:
- Watermark removed — the single most important upgrade for anyone publishing videos professionally
- 50 AI-generated videos/month — sufficient for most individual creators and small teams
- 1080p export — industry-standard resolution for YouTube, social media, and web
- Full stock library — access to all 16M+ premium stock clips
- Unlimited AI voiceover — no monthly minute cap
- Premium music library — broader selection of background tracks
- 1 brand kit — upload your logo, brand colors, and fonts for automatic application
- Commercial license — legal clearance to use videos for business purposes
- 100 GB storage — ample for most workflows
Who should use the Plus plan
The Plus plan is the right choice for:
- Solo content creators publishing videos on YouTube, TikTok, or Instagram
- Small business owners creating marketing videos for their own brand
- Freelancers producing video content for clients (1 brand kit supports one client at a time)
- Bloggers repurposing written content into video format
- Affiliate marketers producing product review videos at moderate volume
When Plus is not enough
You will outgrow Plus if:
- You produce more than 50 AI videos per month
- You manage multiple brands or clients simultaneously (1 brand kit is limiting)
- You need 4K export quality for high-end production
- You want to integrate InVideo AI 2.0 into automated workflows via API
- Rendering speed matters — Plus uses standard queue priority
The Max Plan ($60/month): For Power Users and Teams
What changes from Plus
The Max plan removes all meaningful restrictions:
- Unlimited AI-generated videos — no monthly cap
- 4K export resolution — the highest quality available, suitable for professional production and large-screen viewing
- 5 brand kits — manage up to five separate brand identities (ideal for agencies or multi-brand businesses)
- Priority rendering — videos are processed faster during peak times
- API access — programmatically generate videos for batch production and automated workflows
- Unlimited storage — no cap on project and media storage
Who should use the Max plan
Max is designed for:
- Marketing agencies managing multiple client accounts (5 brand kits cover most agency portfolios)
- High-volume content creators producing 50+ videos per month
- E-commerce businesses generating product videos at scale
- Affiliate marketers running the 10-videos-per-day volume strategy
- Developers and automation teams integrating video generation into content pipelines via API
The API advantage
The Max plan’s API access is a differentiator for technical teams. Use cases include:
- Automatically generating product videos when new items are added to an e-commerce catalog
- Creating personalized video outreach at scale (e.g., customized sales videos for each prospect)
- Integrating video generation into content management systems or marketing automation platforms
- Building custom dashboards that trigger video generation based on data inputs
Pricing Compared to Competitors
| Platform | Entry paid plan | Mid-tier plan | Premium plan |
|---|---|---|---|
| InVideo AI 2.0 | Plus — $25/mo | — | Max — $60/mo |
| Pictory AI | Starter — $19/mo | Professional — $39/mo | Teams — $99/mo |
| Lumen5 | Basic — $29/mo | Starter — $79/mo | Professional — $199/mo |
| Synthesia | Starter — $29/mo | Creator — $89/mo | Enterprise — Custom |
| Veed Pro | Pro — $24/mo | Business — $48/mo | Enterprise — Custom |
| Animoto | Basic — $16/mo | Professional — $29/mo | — |
| FlexClip | Plus — $9.99/mo | Business — $19.99/mo | — |
InVideo AI 2.0’s pricing is competitive at the entry level and offers strong value at the Max tier considering the unlimited generation and 4K export. Lumen5 and Synthesia are significantly more expensive for comparable feature sets.
Which Plan Removes the Watermark?
The answer is straightforward: any paid plan (Plus or Max) removes the InVideo watermark. The Free plan always includes a watermark on exported videos.
If watermark removal is your only reason for upgrading, the Plus plan at $25/month is sufficient. You do not need Max unless you also need unlimited generation, 4K resolution, multiple brand kits, or API access.
Which Plan Unlocks Full AI?
All three plans provide access to InVideo AI 2.0’s core generation and conversational editing capabilities. However, the depth of AI access varies:
| AI feature | Free | Plus | Max |
|---|---|---|---|
| Prompt-to-video generation | 10/month | 50/month | Unlimited |
| Conversational editing | Yes | Yes | Yes |
| AI voiceover | 5 min/mo | Unlimited | Unlimited |
| Full stock footage AI matching | Basic library only | Full 16M+ | Full 16M+ |
| AI music scoring | Standard | Premium | Premium |
| Brand-aware generation | No | Yes (1 kit) | Yes (5 kits) |
| API-driven AI generation | No | No | Yes |
For “full AI” — meaning unlimited generation with the complete stock library, voiceover, music, and brand kits — the Max plan is required. The Plus plan provides full AI quality but with a 50-video monthly cap.
How to Decide
Budget decision tree
- Just evaluating? → Free plan (accept the watermark and 720p limits)
- Individual creator or small business? → Plus plan ($25/mo covers most needs)
- Agency, high-volume producer, or API user? → Max plan ($60/mo for no limits)
Save with annual billing
If you know you will use InVideo for at least six months, annual billing saves approximately 20%:
- Plus annual:
$240/year ($20/month) - Max annual:
$576/year ($48/month)
Start with Plus, upgrade if needed
For most new users, the recommendation is:
- Test with the Free plan for one or two videos
- Upgrade to Plus once you confirm InVideo AI 2.0 meets your quality standards
- Move to Max only when you consistently hit the 50-video monthly limit, need additional brand kits, or require API access
Frequently Asked Questions
Can I switch plans mid-cycle?
Yes. InVideo allows upgrades at any time, with the price difference prorated for the remainder of the billing cycle. Downgrades take effect at the start of the next billing period.
Is there a money-back guarantee?
InVideo typically offers a refund window for annual subscriptions. Check the current terms at invideo.io/pricing before purchasing.
Do unused AI video credits roll over?
No. The monthly video generation allowance resets each billing cycle. Unused credits from the current month do not carry over.
Can I use Free plan videos for commercial purposes?
No. The Free plan does not include a commercial license. Published Free-tier videos with the watermark are restricted to personal, non-commercial use.
References
- InVideo pricing page — https://invideo.io/pricing
- InVideo AI features — https://ai.invideo.io
- Pictory AI pricing — https://pictory.ai/pricing
- Lumen5 pricing — https://lumen5.com/pricing
- Synthesia pricing — https://www.synthesia.io/pricing
- Veed pricing — https://www.veed.io/pricing